An organization with a super-high PageRank (like the W3C for example) wields an awfully big stick. They can Google bomb somebody they didn’t like, causing a page of their own choosing to rocket to the top of the search results in Google, Yahoo, MSN and Ask. Imagine if a do-gooder had that kind of power. It was clear to me after watching the excellent documentary The Corporation that there are a lot of evil corporations out there that are flying under the radar. Hardly anybody knows of their evil deeds. Perhaps a website could be started and then a bunch of websites with high PageRank could all decide to link to that site, in effect “donating” to this armory of PageRank. Maybe this “armory” could get up to a PageRank 8 or 9. Then it ATTACKS! exposing wrongdoers by driving exposés up to near the top of the results for searches on those wrongdoers own company/brand name!